One Poster For Peace

By Y&R Dubai/New Moment Belgrade, Sarajevo, Bosnia & Herzegovina

For Interreligious Council in Bosnia & Herzegovina

Winner in category Advertising

In subcategory Outdoor

WPPED Cream
WPPED Cream
WPPED Cream
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Project Description
Religious differences are still at the root of many conflicts around the world. Due to lack of understanding of other religions, people create opinions leading to communal hatred and violence. The Interreligious Council in Bosnia and Herzegovina wanted to tackle prejudice and raise awareness of the importance of inter-religious dialogue. The objective was to bring Christians and Muslims closer, starting a positive conversation.We created the One posters by bringing together common art forms from both Christianity and Islam. We studied the history of both religions and chose 8 art forms from architecture, culture and traditional elements, such as mosaics, stained glass, door carving, calligraphy, beads, carpets, relief and dome. We merged their individual styles seamlessly to create one poster. The art forms were adapted from churches and mosques around the world to show that there's so much more that unites us than sets us apart.
Agency Solution
The One posters were adapted from various churches and mosques around the world. The Byzantine mosaics of Palatine Chapel of Italy were merged with the Girih pattern mosaics of Bibi Khanym Mosque in Uzbekistan. The stained glass windows from Selimiye Mosque in Turkey were merged with Cocteau’s stained glass windows of Église Saint-Maximin de Metz in France. The doors are inspired by the Hasan 2 Mosque of Morocco and San Augustin Church of Philipines. Similarly, other elements like beads, carpets, relief and dome from churches and mosques around the world were brought together on a poster which also became a sleeve for the One Book. The One posters were promoted at peace conferences and art galleries across Europe and Middle-east.
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