Break the Speed

A campaign that introduced consumers to the KitKat brand by dramatising the benefit of a break in a truly innovative, visual way.

Leveraging the insight that people want to have a break every now and then in a world constantly speeding up, the four separate visuals were specifically crafted for OOO, making use of the extended space in the medium to tell the deceptively simple story. Different situations, varied walks of life, and a diverse pool of people within each execution, meant the audience could connect with both the individual, the story and the moment.