Project Description
Testicular cancer is the most common type of cancer to affect men between the ages of 15 - 35. Contrary to what people think, this is a young person´s disease. Also, the awareness about this problem in the younger population is very low and visiting the urologist and practicing self-examinations are mostly associated with older men.
Agency Solution
We created Run For Your Balls (#CorrePorTusBolas), a social media running movement that encourages young men to fight this disease by running and posting their tracks with a penis shape and the hashtag #CorrePorTusBolas.
Every km. of a route shared became a donation by our sponsor (Banco Popular) to the Colombian Urology Society. (1km = $1000 Colombian Pesos)