Almost Perfect Hands

By J. Walter Thompson, São Paulo, Brasil

For A.C. Camargo Cancer Center

Highly Commended in category Health & Wellness

In subcategory Consumer-Traditional

WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
Project Description
During Pink October we publicized an important fact: only mammography can detect a tumor smaller than 2 cm.
Agency Solution
To spread that message, artists who have survived cancer crafted OOH pieces using their old x-rays as canvasses - and proved how going beyond a self-exam can save lives.
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