2017 was another incredible year of growth in both the number of submissions (now about 196) and the levels of enthusiasm for health-related creative opportunities. Judges included Rob Rogers (CEO/CCO, Sudler & Hennessey), Mike Wente (Chief Creative Officer, North America, VML), Richard Butt (EVP Group Creative Director, Y&R), David Pullan (Global Client Leader, Team GSK) and Ben James (Executive Creative Director, J. Walter Thompson).
As we saw evidenced in Cannes Lions Health this year, the work in health & wellness that is most compelling is work that has clear impact on the world. Across all categories our judges evaluated incredible work - searching for those pieces that stood out for the calibre of idea and innovation, craft in execution, guts and impact. We had fewer entries in prescription products, although there were a few really great ones.
The 2017 Crème de la Crème award went to Ogilvy & Mather Mumbai for an incredible idea in support of Savlon – an antiseptic. This campaign idea was designed to address one of the most critical issues in rural India – poor hand hygiene. The idea was so simple, so creative, so relevant and so impactful.
There were so many incredible ideas and submissions. We hope you take the opportunity to view the winners for each category and all of the highly commended submissions as well.