Two brothers came to us with the ambition to create an inspiring investment fund that gives a new kind of support to companies and initiatives that operate for kindness, health, and responsibility. Where most financial funds appeal to traditional corporate or private wealth, they wanted to build one that attracted young entrepreneurs that shared their belief in doing good for the planet.
We created To:, an innovative financial fund that gives a new kind of support.
To invest in awesome companies.
To change the way we do business.
To develop sustainable initiatives.
To promote good.
Because To: only exists through the companies they invest in, so does their brand.
To:’s brand lives on their partners’ brands. Every single touchpoint is layered over existing digital and print material.
To: supports them, they support To:.
We collected unused materials from To:’s partners, and overprinted To:’s copy, literally taking what they do and turning it into their brand expression. This brochure was created from their partners’ unused publications—past-season catalogs, leftover posters and billboards. This upcycling simultaneously gives voice to To:’s ambition, and to all the brands they partner with to realize it.