Urban Melodies
By Scholz & Friends, Berlin, Germany
For Berliner Philharmonie gGmbH Brand Berliner Philharmoniker
Winner in category Design & Branding
In subcategory Craft - Photography for Design
Project Description
The Berliner Philharmoniker is one of the best orchestras in the world and always tries to call attention to its concerts in a surprising way.
The campaign had to address music lovers of all ages in Berlin, Germany and around the world. It needed a strong idea to connect the diverse musical events and it had to stand out among the usual concert promotions in Berlin.
The campaign had to address music lovers of all ages in Berlin, Germany and around the world. It needed a strong idea to connect the diverse musical events and it had to stand out among the usual concert promotions in Berlin.
Agency Solution
Five yellow lines turn the city into music. By photographing the lines in front of various city scenes, we brought the upcoming concerts of the Berliner Philharmoniker into a dialogue with the city. The chosen motifs put the selected musical pieces into a surprising context.