Similarities

We needed to introduce our new security cameras with their HD image benefit to our target audience: companies and commercial stores. In order to do this we decided to show our biggest asset: the ability to identify and differentiate a thief, even when there´s a multitude that look just like the one you are looking for. Having general descriptions are not helpful when trying to find someone.

We launched our campaign in specialized magazines for business, showing our audience how our cameras work in their commercial stores.