Disasters
By Y&R, Madrid, Spain
For AEFI, Spanish Florist Association
Winner in category Advertising
In subcategory Print
Project Description
The world is living in difficult moments, but nature will always prevail above everything that is bad. That is why we wanted to give a message of hope in such difficult times.
Agency Solution
We made a print campaign where we show disasters provoked by mankind, but in the middle of all of that there is a flower growing, symbolizing that nature always finds a solution for everything that is bad.