Borders

By Ogilvy, Mexico City, Mexico

For Aeromexico

Winner in category Advertising

In subcategory Outdoor

WPPED Cream
WPPED Cream
WPPED Cream
Project Description
At a time when segregation and xenophobia was a primary topic in the headlines of every news outlet, Aeromexico, the Mexican airline devoted to uniting Mexicans with the whole world, launched “Borders”: a stand against those lines that divide people, geographically and philosophically.
Agency Solution
We took satellite images of three of the most important borders of Mexico and USA: Rio Colorado, Rio Bravo and Ciudad Juarez, to show how Aeromexico keeps crossing borders to unite Mexicans with the world. Showcasing the work in physical, digital billboards and print across Mexico.
Please rotate your device
to portrait orientation