Cadbury Pre Joy

For the last 20 years, Cadbury has stood for all things joyful, but how do we repeat this success with a YouTube generation?

We selected some of the most popular YouTube clips and created pre-rolls showing what really sparked these joyful moments. Each 5 second pre-roll execution was crafted to look identical to the video it preceded: from wardrobe, to framing to resolution.
Successfully targeting moments of joy to a mass audience and making YouTube an even more joyful place to be.