We have again seen growth in both the number of submissions (now about 150) and the levels of enthusiasm for health-related creative opportunities. Judges included Johan de Keulenaer (Client Services Director, Wunderman Benelux), Mike Hudnall (CEO Team Pfizer), Alina Kessel (Team Leader GSK) and Scott Watson (Chief Creative Officer, Ogilvy CommonHealth).See awarded work
Like our experience with Lions Health, the most compelling work is in non-profit and non-traditional categories, while medical and prescription products saw few entries and even fewer strong ones. It seems reasonable to explain the creative gap by regulatory constraints, but this year’s Crème de la Crème award went to Ogilvy & Mather in London for a highly technical piece of medical equipment – SimplyGo Mini, a portable oxygen concentrator targeted to professionals and medical decision makers as well as to the public at large. This campaign for Philips features a highly emotional human dramatization via a “breathless choir”, and generated truly impressive results.
The one winner in communication to healthcare professionals goes to Kantar Health for innovative work to improve physician engagement with market research, illustrating the opportunities for creativity in all areas of our client services.
There are many other excellent and highly commended submissions, and we hope you will take the opportunity to access and view.