Just pop to the shop and get some research.
Testing static ads is costly and slow, yet budgets are low, lead times short. Fortunately, addressing that old problem has lead Millward Brown to a new research approach.
First, their new testing product – christened “eStatic” – provides a marketer with critical information on the performance of any static ad in as little as six hours.
Second, marketers can buy the tests they need on ZappiStore.com’s self-service platform.
Third, through automation and intense development, results come at a much lower cost.
eStatic is simple and intuitive, although there’s support if needed. Minimal information is required to commission a project and, once submitted, there’s not a single manual step before the report is delivered.
A red-green-amber system flags performance for all measures (based on comparison to Millward Brown’s own Link database). Despite the low cost, intelligent reporting thoroughly analyses key strengths and weaknesses in a written overview.
eStatic has launched in eight countries, with 15 to come. Reception has been enthusiastic, opening new for doors for Millward Brown and proving to be a business model of high profitability.