Is your company ready for 2034?
Most of us would rather not think in a sustained way about the future, thank you, but a few who feel just the opposite recently came together.
GlaxoSmithKline (GSK) wanted to envisage the world in which 50-plus-year-old consumers would live, in ten or twenty years, to be strategically prepared for the needs of this critical group, and be seen as a company that helps people ‘age well’.
The Futures Company’s solution was a ‘Futures Forum’, two days tuned for breakthrough thinking about the future. Interviews were conducted with global thought leaders from BMW DesignWorks Shanghai to the MIT Aging Lab. Renowned thought leaders from Google, The Prime Minister’s office in Singapore, AARP, The be.Group and others attended.
This was a careful process to lead participants to a profound insight today into how different tomorrow – and tomorrow’s consumers – will be.
Six strategic platforms emerged that will need time, capital investment and organisational realignment from GSK.
These Futures Forums have an undeniably powerful effect. GSK said “…we are extremely grateful to The Futures Company for this breakthrough. These findings are a critical part of our strategy moving ahead.”