The future’s just in at your supermarket.

Last we heard, no one can yet research what’s still to come.

However, Kantar Worldpanel has a new way to help 350-plus clients make savvier projections. With Brand Outlook, FMCG marketers have an automated tool to peer beyond the rim of the now for answers to those ever-present questions – where to invest? how to plan? how to stay ahead?

Brand Outlook mines Britain’s largest consumer panel dataset. Complex calculations show projected growth for every FMCG brand in each top-four retailer every four weeks.

A sophisticated algorithm separates each brand’s underlying strength from the effects of short-term promotions, isolating regular buyers and showing “foundation” sales. This shopper behaviour is analysed to uncover real trends for thousands of brands.

So FMCG marketers can make earlier decisions on strategy with a clearer idea of what’s hurtling down the track – when to raise the platform of foundation sales; when to emphasise strategic short-term promotions.

For Kantar Worldpanel the result is twofold: stronger, deeper relationships and building engagement with senior client stakeholders; and increasing revenue through the highlighting of broader, advanced capabilities.