60 Years of Human Rights
Sixty years ago, the Universal Declaration of Human Rights was drafted. Nowadays, we tend to take these rights for granted. But, as history shows, they can only be preserved if everyone stands up for them.
On behalf of its charity client, Ogilvy reminded people of the fragility of human rights. In emailers, noble worlds literally vanished before the reader's eyes. Sent out on the anniversary of the Declaration, the communication pieces resulted in a 28% increase in online traffic to the Pro Asyl website.