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INFINITI
Red Bull Racing

Prism Sport & Entertainment developed a new Formula One racing partnership between Red Bull and INFINITI that helped the car manufacturer deliver record business results over five years.

Just three years after coming to Prism for a bold approach to help increase brand identity outside the United States, INFINITI became the most visible Formula One sponsor globally.

After a comprehensive audit, Prism secured a five-year partnership with newly crowned Formula One world champions Red Bull Racing in 2011.

Since then, as global activation agency for INFINITI, Prism managed key aspects of the partnership, including rights management, Grands Prix activation, non-Grands Prix activation including INFINITI media test drives, and PR and communications.

INFINITII experienced vastly increased global awareness, contributing to increased sales and favourable sentiment – more than $1 billion in media value from broadcast coverage alone in 2013.