Campaign: Pocket Dentist

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WPP company(s):
Red Fuse Communications Mumbai
Client:
Colgate

Overview

In rural India, where there is just one dentist for every 50,000 people, dental hygiene is often a challenge. Red Fuse Communications Mumbai created ‘Pocket Dentist’, enabling people to access automated professional oral care advice on-demand from any mobile phone. It detects multiple dialects and can address 91% of oral health problems.

Results and Awards:

  • 8,500 completed interactions
  • MMA Global: 2 Silver
  • MMA APAC: 2 Gold, Bronze
  • 22,500 calls received
  • Effie Awards India: Silver, 2 Bronze
  • IDMA 2017: 3 Golds, Silver, Bronze
  • MMA India: Silver, Bronze