Campaign: Life Cycle

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WPP company(s):
J.Walter Thompson London
Client:
HSBC UK

Overview

J. Walter Thompson London created the film ‘Life Cycle’ for HSBC UK as part of the bank’s eight-year partnership with British Cycling. The film follows a man as he travels back in time, remembering all the best bits about getting out on his bike, and urges viewers to rediscover their inner cyclist.

Awards:

  • 9.5m TV impressions
  • 4.3m social impressions