Campaign: Healthy Hands Chalk Sticks

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WPP company(s):
Ogilvy Mumbai
Client:
Savlon

Overview

In India, many schoolchildren get sick because they don’t wash their hands with soap before eating. For this project Savlon created chalk sticks infused with soap for children to use at school. When they rinse the chalk off their hands, it turns into soap, keeping their hands clean.

Results:

  • 4.3m people reached on Facebook
  • 5.1m people reached on Twitter
  • 300,000 children reached
  • Cannes Lions 2017: 2 Gold, 1 Silver, 4 Bronze
  • D&AD Awards 2017: Wood