Campaign: Give HIV The Middle Finger

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1:26
WPP company(s):
Ogilvy Johannesburg
Client:
MTV

Overview

South Africa has the highest HIV infection rate in the world and the first step to solving this challenge is for people to get tested. To encourage more young people to find out their status Ogilvy Johannesburg created, “Give HIV the middle finger” for MTV.

Results:

  • 6.8m impressions
  • No.1 trending topic in 9 minutes
  • The Loeries Awards: Gold