Campaign: Getting 100 Million Indians to #Lookup

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WPP company(s):
Ogilvy New Delhi
Client:
Vodafone

Overview

Rock-bottom internet pricing has led to unhealthy levels of smartphone usage in India. To talk about this issue, Ogilvy New Delhi and Vodafone launched the #LookUp campaign encouraging people to put their phones aside and have real conversations with their loved ones.

Results and Awards:

  • 100m people reached
  • Effie Awards India: Silver
  • 100m participated in the #LookUp movement
  • $15,550 in free media