Campaign: Don’t Reach the Bottom

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WPP company(s):
Y&R Moscow
Client:
SIMPLE

Overview

Y&R Moscow created a wine bottle for Simple, Russia’s biggest wine distributor, in the aim of tackling excessive alcohol consumption. The team designed a series of 1,000 special bottles each featuring on its glass one of three different cartoon designs that can only be seen when the wine is poured out.

Results and Awards:

  • €200,000 in free media
  • 1m online impressions
  • 60.7m people reached