Campaign: Be in Your Mate’s Corner

Play
1:26
WPP company(s):
Ogilvy London
Client:
Time to Change

Overview

Suicide is the single biggest killer of men under 45 in the UK. This campaign highlighted the impact of mental health issues and urged men to “step in” and be there when a friend needs it.

Results and Awards:

  • 50% increase in website traffic to the charity
  • 18.5m people reached
  • 2.7m people ‘stepped in’ as a mate as a result of the campaign