Campaign: All Hands On Flavor

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1:26
WPP company(s):
DAVID Buenos Aires
Client:
Burger King

Overview

This campaign saw Burger King team up with Atomic Lab, a company that provides free mechanical prosthetic hands to those who need them. Burger King Stacker™ combos were sold at 50% off, and Burger King made a donation for each purchase to support Atomic Lab – enabling more people to get both hands around a Burger King Stacker™.

Results and Awards:

  • 3.2m people reached on social media
  • 1,400 mechanical hands were developed
  • 10,734 followers on Atomic Lab’s Social networks
  • 27,685 new fans on social networks
  • Diente Festival 2017: Silver, Bronze