Campaign: The Never-Ending Forest App

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1:26
WPP company(s):
DAVID São Paulo
Client:
Faber-Castell

Overview

Faber-Castell is committed to protecting forests and their wildlife by sustainably sourcing its wood and planting new forests. To bring this work to life, DAVID São Paulo created the Never-Ending Forest app. When kids point their mobile phone at a Faber-Castell Ecopencil, they see it transform into a forest animal. The app allows kids to take pictures with the animals they unlock and to find out more about them.

Results and Awards:

  • 18m views
  • 600,000 downloads of the app
  • 4.5m people engaged on social media
  • Cannes Awards 2017: Gold
  • Effie Awards Brazil: Silver, Bronze
  • El Ojo de Iberoamérica: Bronze
  • LIA Awards: Bronze
  • Wave Festival: Bronze
  • 76m impressions