Campaign: The Choices We Make

Play
1:26
WPP company(s):
J.Walter Thompson Worldwide
Client:
Nespresso

Overview

‘The Choices We Make’ shares the stories of the farmers behind Nespresso coffee and highlights the brand’s sustainability efforts. It features the community mill in Jardin, Colombia, funded by Nespresso, which enables farmers to save up to five hours a day during picking season benefiting their businesses, families and communities.

Results and Awards:

  • 18m views
  • 4.5m people engaged on social media
  • 600,000 downloads of the app
  • Cannes Awards 2017: Gold
  • Effie Awards Brazil: Silver, Bronze
  • El Ojo de Iberoamérica: Bronze
  • LIA Awards: Bronze
  • Wave Festival: Bronze
  • 76m impressions