Campaign: Strawless Ocean

Play
1:26
WPP company(s):
POSSIBLE Seattle
Client:
Lonely Whale Foundation

Overview

Plastic pollution in our oceans is such a huge problem it’s often hard to know how we can make a difference. This campaign gave people a simple way to get involved: Stop sucking on plastic straws. Around 500 million plastic straws are used every day in the US with many ending up in the ocean.

Results:

  • 7.3m people reached across social media
  • 50,000 #StopSucking Pledges
  • 29m plastic straws kept out of the waste stream