Campaign: Souvenirs From Culebra

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WPP company(s):
Y&R San Juan
Client:
Culebra Island (Municipio de Culebra)

Overview

The Island of Culebra is home to beautiful beaches, attracting over 600,000 visitors every year this has led its landfill to be full to capacity. The team created an online store where one can buy Culebra’s garbage. All funds are used to revamp the islands’ obsolete recycling programme.

Results and Awards:

  • 90% in donations to the island
  • Cúspide National Awards: Silver
  • 2,385 views