Campaign: Solidarity Restaurant

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WPP company(s):
Burson-Marsteller Milan
Client:
Just Eat

Overview

Food waste is a huge environmental challenge. Burson-Marsteller Milan helped Just Eat to create the ‘Solidarity Restaurant’ project, to raise awareness of the problem of food waste and get more restaurants involved in donating surplus food to people in need.

Results and Awards:

  • 32m people reached
  • €1.2m in free media
  • 202 articles published
  • 200,000 people reached via the radio