Campaign: Love Story

Play
1:26
WPP company(s):
Ogilvy Berlin
Client:
Coca-Cola Company

Overview

Ogilvy Berlin created Coca-Cola’s first major sustainability campaign in the UK and the first-ever ad made out of 100% recyclable packaging to highlight Coca Cola’s commitment to reducing plastic waste. ‘A Bottle Love Story’ encourages UK consumers to recycle through the humorous story of two bottles who fall in love as they meet over and over again because they keep getting recycled.

Results and Awards:

  • 54m views
  • 85% increase in awareness of Coca-Cola’s dedication to saving our environment
  • 59% increase in awareness that Coca-Cola uses recyclable packaging.