Campaign: #VoiceForVictims

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WPP company(s):
Bates Chi & Partners Mumbai
Client:
m-indicator

Overview

Women in India often come to see violence as part of life and suffer in silence. Bates CHI & Partners Mumbai created #VoiceForVictims for M-indicator, an app for travellers. The campaign aims to encourage women to speak up against everyday abuse and violence.

Results and Awards:

  • 2m media impressions
  • ADFEST 2017: Silver