Campaign: Veils of Pride

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WPP company(s):
Grey Dubai
Client:
Tathqeef

Overview

This campaign for Tathqeef, an organization promoting continued education for Arab women, highlighted the achievements of female role models to inspire other women. Their portraits were created using the fluidity of Arabic calligraphy.

Results and Awards:

  • 13% increase in web searches and site visits to Tathqeef
  • 5,000 women reached
  • Cannes Lions 2017: Bronze
  • Dubai Lynx Awards: Grand Prix