Our client work

Campaign: NZ Police Most Entertaining Recruitment Video

Play
1:26
WPP company(s):
Ogilvy Auckland
Client:
New Zealand Police
See more

Overview

Results:

  • 91.8m people reached
  • 925% increase in interest to the ‘New Cops’ recruitment website
  • 616% increase in people signing up to join the Police
  • 1 month worth of enquiries in the first 24 hours