Campaign: Real Beauty Sketches
WPP company: Ogilvy & Mather São Paulo
Client: Dove (Unilever)
Only 4% of women believe they're beautiful. How could we prove to the other 96% that they are more beautiful than they think?
Dove and O&M São Paulo created a social experiment where a FBI-trained sketch artist drew two blind portraits of a woman: one based on her own self-description, and the second based on a strangers description. When the sketches where compared side-by-side it was evident the 'stranger' portraits were more accurate and beautiful than the 'self' portraits, proving that women are more beautiful than they think.
Results:
5.5 billion impressions and 170 million views.
Awards:
- The campaign has won over 80 awards worldwide, including nine Gold LIAs as well as 10 Gold Lions and the Titanium Grand Prix at Cannes.
