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WPP
Annual Report & Accounts 2013
  • Sustainability Report
  • Pro bono work
Contents
Section: Introduction
  • Welcome
  • From our CEO
  • Our companies & associates
  • Sustainability and our business
  • Understanding our impact
Section: The impact of our work
  • Sustainability in marketing
  • Sustainability services in our companies
  • Sustainability research and insight
  • Sustainability marketing
  • Cause-related marketing
  • Social marketing
Section: Marketing standards
  • Privacy
  • Ethical decision-making
  • Culture and ethics
  • Public affairs
Section: Employment
  • Inclusion and diversity
  • Education, apprenticeships and internships
  • Training and development
  • Health, safety and well-being
  • Employment infringements
  • Remuneration, benefits and share ownership
  • Communication
  • Employment awards and accreditations
Section: Environment
  • Energy and climate change
  • WPP's carbon emissions statement 2013
  • Resource use and waste
Section: Supply chain
  • Supplier selection and risk management
  • Supporting WPP's sustainability objectives
  • WPP Code of Business Conduct for Suppliers
Section: Social investment
  • Our performance in 2013
  • The parent company
  • Pro bono work – PR companies
  • Pro bono work – media agencies
  • Volunteering
Section: Governance and management
    Section: Performance
      Section: Get in touch
      Section: Downloads
      Contents
      Introduction ??? From our CEO
      About the Group's pro bono work
      Our work
      • Health
      • Communities
      • Human rights
      • The arts
      • Education
      • Environment
      Pro bono work ??? PR companies
      Pro bono work ??? media agencies
      Downloads

      The impact of our work

      Social marketing

      8 pages Show all Hide pages

      1. OK2TALK
      2. Momentum for Change
      1. Immortal Fans
      2. Coffin
      1. Superformula to Fight Cancer
      2. Last Dance
      1. Guide Dots
      2. Solar BBQ

      Social marketing campaigns are designed to raise public awareness or bring about behaviour change in areas like health, safety and the environment. Our companies regularly create social marketing campaigns, usually for governments or NGOs, and we have several companies with specialist social marketing units, such as Ogilvy Outreach, Ogilvy PR???s social marketing practice, JWT Ethos, Thompson Social and TNS Political and Social.

      OK2TALK

      Campaign: OK2TALK

      WPP company: Ogilvy PR US
      Client: National Association of Broadcasters

      Momentum for Change

      Campaign: Momentum for Change

      WPP companies: OgilvyEarth and OgilvyPR London
      Client: United Nations Framework Convention on Climate Change

      Immortal Fans

      Campaign: Immortal Fans

      WPP company: Ogilvy & Mather Brazil
      Client: Sport Club Recife

      Coffin

      Campaign: Coffin

      WPP company: Y&R Shanghai
      Client: International Fund for Animal Welfare (IFAW)

      Superformula to Fight Cancer

      Campaign: Superformula to Fight Cancer

      WPP company: JWT Brazil
      Client: A.C.Camargo Cancer Center

      Last Dance

      Campaign: Last Dance

      WPP company: JWT Australia
      Client: Quit

      Guide Dots

      Campaign: Guide Dots

      WPP companies: Y&R Singapore and VML
      Client: Guide Dog Association for the Blind

      Solar BBQ

      Campaign: Solar BBQ

      WPP company: Y&R Lima
      Client: League Against Cancer

      Return to the top of the page

      Chapter 2 of 10

      20%

      • Previous page: The impact of our work - Cause-related marketing - Bookends
      • Next page: The impact of our work - Social marketing - OK2TALK

      About this report

      Data summary

      Assurance statement

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