Campaign: Soup with Sense
WPP company: MEC Austria
Client: Wiener Tafel

Wiener Tafel provides meals to people in need from food that otherwise would go to waste. Free media space negotiated by MEC enabled Wiener Tafel to launch a new campaign to secure donations from diners at restaurants across Vienna. Participating restaurants increased by 40% and unique visitors to the home page increased by 15%.

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