Campaign: Shame On Us
WPP company: Ogilvy PR Bangkok
Client: WWF Thailand
In Thailand, the legal ivory trade from local elephants resulted in illegal African ivory being laundered through the country. This three-pronged campaign was aimed at changing public indifference, winning round the business community and propelling the government into banning the local ivory trade.
The Thai Prime Minister formally announced to amend the national legislation aiming to ban all ivory trading in Thailand.
- Sabre Awards APAC.
- Promotion Marketing Awards of Asia.
Chapter 7 of 10