Campaign: Same-sex Marriage
WPP companies: Ogilvy Public Relations and Ogilvy & Mather France
Client: Google+
Ogilvy partnered with Google+ and the association Tous Unis pour l'Egalité to hold the first same-sex marriage in France using Hangout, Google+'s videoconferencing facility. French gay couples connected to a Mayor in Belgium (where same-sex marriage is legal) who conducted the ceremony. The campaign generated great visibility (with an equivalent of €400,000 in free media space) and engaged millions of people via Google+ Hangout.
Awards:
- Gold Cannes Lion.
- Prix d'Honneur at the Grand Prix de Communication & Enterprises.
- PR Cristal at the Cristal Festival.
- Seven Webby awards.
