Campaign: The Art of Survival
WPP company: Ogilvy & Mather Düsseldorf
Client: Franziskaner
During the Night of Museums Event – one of the biggest cultural events in Düsseldorf – homeless people took part in art installations encouraging people to support the Franciscans’ work for those in need. As well as this guerilla promotion, Ogilvy & Mather created a TV and cinema spot depicting a day in the life of a homeless person.
Result:
33,000 meals provided for the homeless as a result of the campaign.
Awards:
- LIA 2013 – Silver and Bronze.
- Eurobest 2013 – Bronze.
