Materiality and our reporting

Our reporting is structured around the following priorities. These incorporate all the issues identified as most material by WPP and/or our stakeholders, as well as those identified as medium materiality. The bullet points indicate where the issues on our materiality matrix can be found in the report.

Our key priorities pie chart

Governance and management

How we manage sustainability risks and opportunities, including:

  • Human rights
  • Tax policy
  • Affiliate and associate companies

Social investment

Our support for charities through pro bono work and charitable donations, including:

  • Pro bono work
  • Charity donations
  • Volunteering

Supply chain management

How we integrate sustainability into our procurement decisions, including:

  • Suppliers


How we will achieve our goal to reduce our carbon footprint to 1.8 tonnes per employee, including:

  • Carbon footprint
  • Paper use
  • Waste and recycling

Impact of our work

How we help our clients integrate sustainability into their strategies and communications, including:

  • Sustainability services
  • Sustainable consumption

Marketing standards

Our standards for marketing, public affairs, privacy and data security, and how we cultivate a culture of ethics at WPP companies, including:

  • Marketing standards compliance
  • Privacy and data security
  • Culture and values
  • Client work ethics
  • Anti-corruption
  • Public affairs advocacy
  • Affiliate and associate companies

Employment practices

How we recruit, retain and develop the best talent across our markets, including:

  • Diversity and inclusion
  • Disability
  • Learning and development
  • Health and safety
  • Wellness
  • Labour relations
  • Intern pay

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