Campaign: Georgia Made by Characters

WPP company:
J. Walter Thompson Metro Tbilisi
Client:
Georgian National Book Center

Overview

Georgia will be a guest of honour at the 2018 Frankfurt Book Fair. To celebrate, J. Walter Thompson Metro Tbilisi and 23 Georgian artists created a unique animated alphabet highlighting Georgian history and culture.

Results & Awards:

  • $150,000 in free media.
  • 500,000 media impressions.
  • 11 - communities