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Pro bono
work 2017
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WPP Annual Report & Accounts 2017
WPP Pro bono work 2017
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From our Head of Sustainability
About our pro bono work
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Environment
Health
Communities
Human rights
The arts
Education
Pro bono work - PR companies and media agencies
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Pro bono work - PR companies and media agencies
Campaign:
A Call to Act
WPP company:
Burson Cohn & Wolfe New York
Client:
A Place At The Table
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Results:
130m media impressions
Facebook Impressions: 11,289
Twitter Impressions: 5,976
Campaign:
Fermiamola (Let's Stop It)
WPP company:
Wavemaker Milan
Client:
Christian Blind Mission
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Results:
$22,225 value in media
11.5m media impressions
Campaign:
Gran Colecta Nacional TECHO 2017
WPP company:
Burson Cohn & Wolfe Bogota
Client:
TECHO
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Results:
8.8m people reached
3.8m impressions
$195.6m free media
5,250 interactions
Campaign:
The Ugly Truth
WPP company:
Kinetic Chicago
Client:
The Voices and Faces Project
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Result:
€30,000 raised for the charity
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