Campaign: #TeamRefugee

WPP company:
Grey London
Client:
United Nations High Commissioner for Refugees (IOC)

Overview

  • 10 - reduced inequalities
  • 16 - peace

For the first time, refugee athletes participated in the Rio Olympic 2016 Games under the Olympic flag as part of a unified team fully funded by the International Olympic Committee (IOC). Grey London and JustSo produced a documentary showing the story of the 65 million people forced from their homes.

Results:

  • 457,500 views on social media.
  • 4.6m people reached on Facebook.
  • Viewed over 457,000 times across UNHCR social platform.
  • 188 websites embedded the YouTube video.