Campaign: Mein Kampf Against Racism

WPP company:
Ogilvy & Mather Frankfurt
Client:
Gesicht Zeigen!

Overview

  • 16 - peace

Adolf Hitler’s Mein Kampf was republished in 2016 for the first time since 1945. On behalf of the anti-racism association Gesicht Zeigen! Ogilvy & Mather Berlin produced a book titled Mein Kampf gegen Rechts (My Struggle Against Racism), in an effort to combat right-wing extremism. The book showcases individuals who have fought xenophobia.

Results and Awards:

  • Top 15 bestseller on Amazon Germany.
  • 645m people reached.
  • €14.8m in free media.
  • Cannes Lions 2016: 2 Silvers.
  • Clio Awards 2016: 1 Gold, 2 Silvers, 1 Bronze.
  • One Show 2016: Gold.
  • ADC for Germany 2016: 3 Bronzes.
  • D&AD 2016: 2 Wooden Pencils.
  • New York Festivals 2016: 2 Bronzes.