Campaign: #IAmMuslim

WPP company:
NATIVE VML Cape Town
Client:
People Against Suffering Oppression and Poverty (PASSOP)

Overview

  • 10 - reduced inequalities

People Against Suffering Oppression and Poverty asked NATIVE VML Cape Town to remind the world that being a Muslim does not make someone a terrorist. The team at NATIVE VML created a global poster, print and social media campaign featuring Muslim women wearing flags as hijabs.

Results and Awards:

  • 165m people reached.
  • £1m in free media.
  • 330m media impressions.
  • Cannes Lions 2016: Gold and Bronze.
  • Loeries Awards 2016: Bronze.
  • Creative Circle: 1st place.