Campaign: #ClearThePitch

WPP company:
Grey4Good Singapore
DCA Mine Action


  • 11 - communities
  • 16 - peace

DCA Mine Action has been clearing mines and providing assistance to affected communities around the world since 1999. Grey4Good Singapore created the #ClearThePitch campaign to raise awareness of their work.

Results and Awards:

  • 1.2m people reached through social media.
  • 360,000 Twitter users reached in one day.
  • 89% increase in visits to the DCA webpage.
  • Cannes Lions 2016: Silver.