Campaign: Break The Routine

WPP company:
J. Walter Thompson London
Victim Support and the National Centre for Domestic Violence


  • 5 - gender equality
  • 16 - peace

In England and Wales, two people a week are killed by their current or former partner and globally, one in three women will experience violence at the hands of a male partner. J. Walter Thompson London created an ad which depicts an abusive relationship through dance showing victims that there is a way out.


  • 12,200 visits to the charity website with more than 70% of those being first-time users in the first week of the launch.