Campaign: MS Thru a Child’s Eyes

WPP company:
Ogilvy & Mather Paris
Client:
Rocky Mountain MS Center

Overview

  • 3 - health wellbeing

Ogilvy & Mather Paris’ film ‘MS Thru a Child’s Eyes’ captures what it is like to have a mum with Multiple Sclerosis. The film, which features Ogilvy employee Kim Ball and her daughter, was shared at the Rocky Mountain MS Center Gala where she was the keynote speaker.

Results:

  • $330,000 raised for the Rocky Mountain MS Center.
  • 483,000 views, 2,500 Shares and 91,200 Likes on Facebook in the first 32 hours of launch.