Campaign: We Are All Wildlife

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WPP company:: John st. Toronto
Client:: WWF

Overview

This campaign highlights how all living organisms work hard to create life and yet we spend little effort protecting the environment needed for life to survive on this planet – we are all wildlife and all in need of protection.

Results and Awards:

30m people reached, 470,000 likes, 122,000 shares and 13,000 comments on Facebook.
In the first month following the launch, WWF Canada received a 25% year-over-year increase in one-time donations.
Applied Arts Advertising Award: 7 categories.